Drop the annual commitment for business users
Many of our small business customers are already resistant to the subscription model and the confusion caused by Microsoft advertising two prices for the same service acts as a barrier to conversion. Monthly licensing has the potential to overcome many objections but not when the additional cost per user is perceived as Microsoft profit gouging. Small businesses are typically very loyal towards their service providers as they often lack the time and expertise to contemplate a migration. Hence I suspect the premium for monthly licensing ends up costing Microsoft more than it generates. Certainly the choice of commitment makes my life trying to onboard customers more difficult.