Better Contact Control - Connections Campaigns
The Business Center Contacts and mailing lists are "clunky" and difficult for larger campaigns. The ability to have custom fields and filter on them for campaigns would be a huge improvement. We want to do several campaigns grouped by sales people, but when creating a mailing list you have to manually click on each user instead of querying a group by a particular field. Also, how about tracking the email results, especially if undeliverable? Custom fields would also be helpful to follow up on certain items like if the contact has become stale, setting up geographical regions for campaigns and other things too numerous to mention. The ability to bulk update these from a spreadsheet, powershell, or database would also be nice. Most SMB users have limited IT resources so the process needs to be more manageable with better tools.
I think this is a good start for the SMB market, but it still needs added functionality for ease of use and reporting on contacts.
Thanks for the great feedback! If I’m understanding you correctly, you’re making four distinct but related suggestions:
1. Improve the contacts list by allowing custom fields (some of your ideas are geographical region, whether they’re still an active customer, which salesperson they work with)
2. Improve the Email Marketing feature by allowing you to bulk-add contacts to a mailing list after filtering by those custom values
3. Track whether any emails were undeliverable (and add that as another field on the contact?)
4. Enable bulk-updating contacts using a spreadsheet / database / PowerShell.
All of these are great suggestions and we’ll be considering these in the future.
Richard Kernick commented
Contact types is limited to Customer and Lead... most will need to be able to segregate people into more groups so allow other values to be created.
A separate multi-value custom field would be useful too to capture other attributes (possibly filtered by contact type field).